First, some Context
When I was brought onto Kingdom I was given a blank Figma project, a lengthy Litepaper, and a project that needed before anything a foundation to build on. Kingdom may be the Fashion OS of web3, but at its core it's an online shopping app. To successfully account for this, the initial phase of R&D will aim to build a solid foundation of an eCommerce/ NFT Platform & an MVP environmental impact report
First, some Context
When I was brought onto Kingdom I was given a blank Figma project, a lengthy Litepaper, and a project that needed before anything a foundation to build on. Kingdom may be the Fashion OS of web3, but at its core it's an online shopping app. To successfully account for this, the initial phase of R&D will aim to build a solid foundation of an eCommerce/ NFT Platform & an MVP environmental impact report
First, some Context
When I was brought onto Kingdom I was given a blank Figma project, a lengthy Litepaper, and a project that needed before anything a foundation to build on. Kingdom may be the Fashion OS of web3, but at its core it's an online shopping app. To successfully account for this, the initial phase of R&D will aim to build a solid foundation of an eCommerce/ NFT Platform & an MVP environmental impact report
Competitive Research & Analysis
To become familiar with the space, I began auditing other platforms to gain insight into their application architecture, shopping experiences, & interaction with Ethereum on chain data.
![](https://framerusercontent.com/images/6YK5lQqf41QesHpUdNDHCajwWE.jpg?scale-down-to=2048)
Competitive Research
To become familiar with the space, I began auditing other platforms to gain insight into their application architecture, shopping experiences, & interaction with Ethereum on chain data.
![](https://framerusercontent.com/images/6YK5lQqf41QesHpUdNDHCajwWE.jpg?scale-down-to=2048)
Competitive Research
To become familiar with the space, I began auditing other platforms to gain insight into their application architecture, shopping experiences, & interaction with Ethereum on chain data.
![](https://framerusercontent.com/images/6YK5lQqf41QesHpUdNDHCajwWE.jpg?scale-down-to=2048)
Opportunity Spaces
After reflecting on & discussing our competitive audit, we established that we should utilize common user flows found in eCommerce apps. The best online shopping apps utilize an almost identical application architecture, but lack the visibility that NFT markets offer, and have no method of environmental traceability.
eCommerce
Universal card designs Universal typography High level categories Hyper-Personalization
Wallet
TradFi accepted Multi-Chain Customizable design User Friendly on boarding
Onchain Data
Hyperlink to Etherscan, etc. Record of minting, offers, etc. Creator royalty rates Collections
Brand Interaction
Brand personalization Backend store management ENS level identity Interacting with Kingdom DAO
Supply Chain Interaction
Brand's audited supply chain Visible to users at a high level Simplified presentation for digestibility
Environmental Impact
Water, electricity & carbon offset Simplified presentation Traceability of NGO contributions Brand directory of contributions
eCommerce
Universal card designs Universal typography High level categories Hyper-Personalization
Wallet
TradFi accepted Multi-Chain Customizable design User Friendly on boarding
Onchain Data
Hyperlink to Etherscan, etc. Record of minting, offers, etc. Creator royalty rates Collections
Brand Interaction
Brand personalization Backend store management ENS level identity Interacting with Kingdom DAO
Supply Chain Interaction
Brand's audited supply chain Visible to users at a high level Simplified presentation for digestibility
Environmental Impact
Water, electricity & carbon offset Simplified presentation Traceability of NGO contributions Brand directory of contributions
Opportunity Spaces
After reflecting on & discussing our competitive audit, we established that we should utilize common user flows found in eCommerce apps. The best online shopping apps utilize an almost identical application architecture, but lack the visibility that NFT markets offer, and have no method of environmental traceability.
eCommerce
Universal card designs Universal typography High level categories Hyper-Personalization
Wallet
TradFi accepted Multi-Chain Customizable design User Friendly on boarding
Onchain Data
Hyperlink to Etherscan, etc. Record of minting, offers, etc. Creator royalty rates Collections
Brand Interaction
Brand personalization Backend store management ENS level identity Interacting with Kingdom DAO
Supply Chain Interaction
Brand's audited supply chain Visible to users at a high level Simplified presentation for digestibility
Environmental Impact
Water, electricity & carbon offset Simplified presentation Traceability of NGO contributions Brand directory of contributions
eCommerce
Universal card designs Universal typography High level categories Hyper-Personalization
Wallet
TradFi accepted Multi-Chain Customizable design User Friendly on boarding
Onchain Data
Hyperlink to Etherscan, etc. Record of minting, offers, etc. Creator royalty rates Collections
Brand Interaction
Brand personalization Backend store management ENS level identity Interacting with Kingdom DAO
Supply Chain Interaction
Brand's audited supply chain Visible to users at a high level Simplified presentation for digestibility
Environmental Impact
Water, electricity & carbon offset Simplified presentation Traceability of NGO contributions Brand directory of contributions
Opportunity Spaces
After reflecting on & discussing our competitive audit, we established that we should utilize common user flows found in eCommerce apps. The best online shopping apps utilize an almost identical application architecture, but lack the visibility that NFT markets offer, and have no method of environmental traceability.
eCommerce
Universal card designs Universal typography High level categories Hyper-Personalization
Wallet
TradFi accepted Multi-Chain Customizable design User Friendly on boarding
Onchain Data
Hyperlink to Etherscan, etc. Record of minting, offers, etc. Creator royalty rates Collections
Brand Interaction
Brand personalization Backend store management ENS level identity Interacting with Kingdom DAO
Supply Chain Interaction
Brand's audited supply chain Visible to users at a high level Simplified presentation for digestibility
Environmental Impact
Water, electricity & carbon offset Simplified presentation Traceability of NGO contributions Brand directory of contributions
eCommerce
Universal card designs Universal typography High level categories Hyper-Personalization
Wallet
TradFi accepted Multi-Chain Customizable design User Friendly on boarding
Onchain Data
Hyperlink to Etherscan, etc. Record of minting, offers, etc. Creator royalty rates Collections
Brand Interaction
Brand personalization Backend store management ENS level identity Interacting with Kingdom DAO
Supply Chain Interaction
Brand's audited supply chain Visible to users at a high level Simplified presentation for digestibility
Environmental Impact
Water, electricity & carbon offset Simplified presentation Traceability of NGO contributions Brand directory of contributions
Empathy Map
From here, we continued our research by creating a hybrid empathy map of an NFT marketplace & online shopping application, as Kingdom has many qualities of both of these web apps.
I created a hybrid empathy map of an NFT marketplace & online shopping application,
![](https://framerusercontent.com/images/0YsZn0gVFSIY1Ds6dSi2nJN5pl4.png?scale-down-to=2048)
Empathy Map
From here, we continued our research by creating a hybrid empathy map of an NFT marketplace & online shopping application, as Kingdom has many qualities of both of these web apps.
I created a hybrid empathy map of an NFT marketplace & online shopping application,
![](https://framerusercontent.com/images/0YsZn0gVFSIY1Ds6dSi2nJN5pl4.png?scale-down-to=2048)
Empathy Map
From here, we continued our research by creating a hybrid empathy map of an NFT marketplace & online shopping application, as Kingdom has many qualities of both of these web apps.
I created a hybrid empathy map of an NFT marketplace & online shopping application,
![](https://framerusercontent.com/images/0YsZn0gVFSIY1Ds6dSi2nJN5pl4.png?scale-down-to=2048)
Pain Points
I created 6 pain points, drawing two from each of the following user experiences.
Using NFT Marketplaces
Difficulty understanding and navigating the complex process of buying and selling NFTs. Lack of trust in the authenticity and value of NFTs, making it difficult to make informed purchases.
Using online fashion retailers
Difficulty finding the right fit and size due to lack of accurate product information and measurements. Limited options for trying on or returning clothes, leading to dissatisfaction with purchases.
Environmental Impact
Lack of transparency from companies about their environmental practices & garments impact. Limited options for comparing the environmental impact of different companies in the same industry.
Using NFT Marketplaces
Difficulty understanding and navigating the complex process of buying and selling NFTs. Lack of trust in the authenticity and value of NFTs, making it difficult to make informed purchases.
Using online fashion retailers
Difficulty finding the right fit and size due to lack of accurate product information and measurements. Limited options for trying on or returning clothes, leading to dissatisfaction with purchases.
Environmental Impact
Lack of transparency from companies about their environmental practices & garments impact. Limited options for comparing the environmental impact of different companies in the same industry.
Using NFT Marketplaces
Difficulty understanding and navigating the complex process of buying and selling NFTs. Lack of trust in the authenticity and value of NFTs, making it difficult to make informed purchases.
Using online fashion retailers
Difficulty finding the right fit and size due to lack of accurate product information and measurements. Limited options for trying on or returning clothes, leading to dissatisfaction with purchases.
Environmental Impact
Lack of transparency from companies about their environmental practices & garments impact. Limited options for comparing the environmental impact of different companies in the same industry.
Pain Points
I created 6 pain points, drawing two from each of the following user experiences.
Using NFT Marketplaces
Difficulty understanding and navigating the complex process of buying and selling NFTs. Lack of trust in the authenticity and value of NFTs, making it difficult to make informed purchases.
Using online fashion retailers
Difficulty finding the right fit and size due to lack of accurate product information and measurements. Limited options for trying on or returning clothes, leading to dissatisfaction with purchases.
Environmental Impact
Lack of transparency from companies about their environmental practices & garments impact. Limited options for comparing the environmental impact of different companies in the same industry.
Using NFT Marketplaces
Difficulty understanding and navigating the complex process of buying and selling NFTs. Lack of trust in the authenticity and value of NFTs, making it difficult to make informed purchases.
Using online fashion retailers
Difficulty finding the right fit and size due to lack of accurate product information and measurements. Limited options for trying on or returning clothes, leading to dissatisfaction with purchases.
Environmental Impact
Lack of transparency from companies about their environmental practices & garments impact. Limited options for comparing the environmental impact of different companies in the same industry.
Using NFT Marketplaces
Difficulty understanding and navigating the complex process of buying and selling NFTs. Lack of trust in the authenticity and value of NFTs, making it difficult to make informed purchases.
Using online fashion retailers
Difficulty finding the right fit and size due to lack of accurate product information and measurements. Limited options for trying on or returning clothes, leading to dissatisfaction with purchases.
Environmental Impact
Lack of transparency from companies about their environmental practices & garments impact. Limited options for comparing the environmental impact of different companies in the same industry.
Pain Points
I created 6 pain points, drawing two from each of the following user experiences.
Using NFT Marketplaces
Difficulty understanding and navigating the complex process of buying and selling NFTs. Lack of trust in the authenticity and value of NFTs, making it difficult to make informed purchases.
Using online fashion retailers
Difficulty finding the right fit and size due to lack of accurate product information and measurements. Limited options for trying on or returning clothes, leading to dissatisfaction with purchases.
Environmental Impact
Lack of transparency from companies about their environmental practices & garments impact. Limited options for comparing the environmental impact of different companies in the same industry.
Using NFT Marketplaces
Difficulty understanding and navigating the complex process of buying and selling NFTs. Lack of trust in the authenticity and value of NFTs, making it difficult to make informed purchases.
Using online fashion retailers
Difficulty finding the right fit and size due to lack of accurate product information and measurements. Limited options for trying on or returning clothes, leading to dissatisfaction with purchases.
Environmental Impact
Lack of transparency from companies about their environmental practices & garments impact. Limited options for comparing the environmental impact of different companies in the same industry.
Using NFT Marketplaces
Difficulty understanding and navigating the complex process of buying and selling NFTs. Lack of trust in the authenticity and value of NFTs, making it difficult to make informed purchases.
Using online fashion retailers
Difficulty finding the right fit and size due to lack of accurate product information and measurements. Limited options for trying on or returning clothes, leading to dissatisfaction with purchases.
Environmental Impact
Lack of transparency from companies about their environmental practices & garments impact. Limited options for comparing the environmental impact of different companies in the same industry.
Persona: Jocelyne
Their Story
Jocelyne has been in real estate for 4 years managing commercial properties & clients. Her job requires her to dress business casual, however, she has difficulty finding clothes in store & online in her size, fit and look event after trying on garments. Jocelyne is also concerned about the potential environmental & social issues that brands create. She would rather have a few quality garments over quantity so she’s constantly searching for the perfect piece.
Goals
Buying quality garments Verifying they fit before purchasing Buying from environmentally friendly brands Connect with brands. & their communities
Motivations
Dressing appropriately for their career Contributing to a carbon neutral economy Supporting individual artists & designers
Pain Points
Rarely has their clothes fit when they receive them Always experiences friction when returning garments Doesn't know if their favorite brands are actually environmentally friendly Doesn't really use crypto or NFT's
Persona: Jocelyne
Their Story
Jocelyne has been in real estate for 4 years managing commercial properties & clients. Her job requires her to dress business casual, however, she has difficulty finding clothes in store & online in her size, fit and look event after trying on garments. Jocelyne is also concerned about the potential environmental & social issues that brands create. She would rather have a few quality garments over quantity so she’s constantly searching for the perfect piece.
Goals
Buying quality garments Verifying they fit before purchasing Buying from environmentally friendly brands Connect with brands. & their communities
Motivations
Dressing appropriately for their career Contributing to a carbon neutral economy Supporting individual artists & designers
Pain Points
Rarely has their clothes fit when they receive them Always experiences friction when returning garments Doesn't know if their favorite brands are actually environmentally friendly Doesn't really use crypto or NFT's
Persona: Jocelyne
Their Story
Jocelyne has been in real estate for 4 years managing commercial properties & clients. Her job requires her to dress business casual, however, she has difficulty finding clothes in store & online in her size, fit and look event after trying on garments. Jocelyne is also concerned about the potential environmental & social issues that brands create. She would rather have a few quality garments over quantity so she’s constantly searching for the perfect piece.
Goals
Buying quality garments Verifying they fit before purchasing Buying from environmentally friendly brands Connect with brands. & their communities
Motivations
Dressing appropriately for their career Contributing to a carbon neutral economy Supporting individual artists & designers
Pain Points
Rarely has their clothes fit when they receive them Always experiences friction when returning garments Doesn't know if their favorite brands are actually environmentally friendly Doesn't really use crypto or NFT's
Final Thoughts
This case study serves as an organic repository of research assets I create throughout Kingdom's lifecycle. This document will be continually updated as we continue our research & build Kingdom.
Final Thoughts
This case study serves as an organic repository of research assets I create throughout Kingdom's lifecycle. This document will be continually updated as we continue our research & build Kingdom.
Final Thoughts
This case study serves as an organic repository of research assets I create throughout Kingdom's lifecycle. This document will be continually updated as we continue our research & build Kingdom.